Best White Hat SEO Techniques to Drive More Traffic In 2023
Do you want Google to love your website? Then, you have landed in the right place. Though numerous techniques boost the search engine rankings of a website or a blog, people still struggle because they are ignorant of where to begin. Being a blogger, your blog needs to rank higher on Google to ensure you drive immense traffic. Undoubtedly, if you are running a business online, driving more traffic to your website will increase the chances of more conversions.
This guide will discuss the Top 6 white hat SEO practices to drive more traffic in 2022. But before we begin, let’s try to understand what White Hat SEO is.
White Hat SEO-Why must you use it?
White Hat SEO is an umbrella term that refers to techniques used to improve search rankings on a search engine results page (SERP).
People prefer only White Hat SEO because it follows every guideline the search engine provides and keeps the users in mind instead of Google’s algorithm. If you plan to build your brand’s name for long-term success, you should go for white-hat SEO. The main priority of these practices is to enhance your connection with the viewers.
Black Hat SEO is entirely the opposite of White Hat SEO as it involves unethical techniques against the search engines’ rules. Of course, if you don’t want your website to be banned by Google, you must never use these illegal black hat SEO techniques, which are aimed at tricking the search engine’s algorithm. Once your website gets banned by Google, it may take a very long to re-list it, or in severe cases, Google may permanently ban your site from appearing in google searches. It’s important to remember that black hat SEO techniques can be very damaging to your brand’s reputation. When ranking high on search engines, you must rely only on experts at Ennoble Infotech. Our highly skilled professionals use amazing white hat SEO techniques that will help you drive more traffic onto your website, thus ensuring greater revenue.
1) Make use of excellent keywords
One of the most useful and effective White HAT SEO techniques that will trend in the year 2022 is using the right keywords for your business.
You can find various keyword search tools online that can give you an insight into the latest marketing trends to choose the most appropriate keywords targeting your audience. You should be exempt from using keywords with a very high search volume (using them may negatively affect your rankings in competition with other websites).
There are mainly two types of keywords- long-tailed and short-tailed. Note that you should use long-tailed keywords as they have low keyword difficulty (a lower keyword difficulty or low keyword competition makes it easier to rank higher on 1st SERP). Long-tailed keywords focus more on the viewers and help you generate significant traffic to your website. Also, you must ensure that you place these keywords in the right place to get effectual output.
2) Content will always be the undefeatable king, as always
Even in 2022, the importance of quality content for driving crazy traffic to your website has not reduced even a little bit. Keep in mind that Google loves long content and helps generate more organic traffic. Put enough research and produce unique content to build trust with your audience. Your aim should be to produce link-worthy content (that may include blog posts, guides, articles, product pages, etc.) using suitable keywords related to your business.
It’s not easy to gain high-quality backlinks, but with the help of link-worthy content, you can do this naturally. Your content should satisfy the user intent and current market trends. After you create content that provides valuable information and solves the most common problems or queries of the target users, you should share it on all social media channels (LinkedIn, Facebook, Twitter, etc.).
3) Infographics can help you achieve your SEO goals
Interesting Infographics can play a vital role in driving insane traffic to your website. Infographics designed for a particular audience can boost your SEO rankings immensely as they offer great versatility and are helpful for link building too. There’s no denying that people love visual content.
A well-made infographic should necessarily consist of the following components-
- Striking graphics
- Highlighted facts
- Bold color scheme
- Relevant and valuable statistics
- A descriptive title
- A compelling and well-organized story
When crafted in the right manner, infographics will rarely lose their relevance in the long run.
4) Focus on UX to boost traffic
One of the most important ranking factors of Google nowadays is the user experience. Indeed, the site speed will also affect your rankings drastically.
You should always consider the likes and the wants of the users; this is the only way you can beat the excessive competition out there and rank higher. Since users nowadays have a deficient attention span, you must ensure that your website offers them engaging and valuable information.
Otherwise, it doesn’t take more than a second to skip to other sites. A good UX is a combination of easy-to-use website design (easy site navigation), great content that solves users’ problems, and rich snippets (for a higher click-through rate). Remember that whatever your users love will be loved by search engines too.
5) Link Building is very crucial
So, what does link building mean? In simple words, link building involves promoting your business website to other website owners. The aim is to secure a hyperlink to your page on their website. You should be aware that one of its algorithms of Google is PageRank, and this algorithm places enormous importance on links.
Link Building is undeniably the most crucial and effective White Hat SEO technique; without links, you will never be able to attract traffic to your site. It will help you establish a good relationship and quickly build trust with the audience.
6) Mobile Responsive Websites are the key to driving more traffic
Do you know that the latest guidelines of Google say that “Pages, where content is not easily accessible to a user on the transition from the mobile search results, may not rank as high!
Therefore, the importance of having a mobile responsive website is unignorable nowadays. You can’t expect your website to rank higher if you haven’t updated your website to be mobile-friendly.
If you don’t know how to create mobile responsive websites, you should leave the job to our highly skilled web developers, who also use the right SEO techniques to ensure your website never lags in the marketing sphere.
To Sum Up
The most wonderful thing about white hat SEO techniques is that they are future-oriented. At Ennoble Infotech, we have a world-class team of SEO experts, content writers, and digital marketing specialists who can help you generate more traffic, leads, and revenue in no time. Don’t worry about the price, our services are incredibly affordable. Want to build a strong reputation in the market? Drop us an email anytime at sales@ennobleinfotech.com.
