Social media optimization (SMO) is the enhancement of brand awareness and traffic to your website. It is the implementation of SMO strategies towards social media marketing (SMM) for your business. SMO and SMM are often used synonymously because their meaning, aim and process are the same.
Social media has moved up from what it used to be in the past to a much larger online market where you can reach an audience interested in your goods and services. Social media optimization refers to the strategies or activities done within and outside your website to allow you benefit from this essential part of digital marketing.
Contrary to what most business owners think. Social media optimization is more than distributing links to various platforms. It is a strategic process designed to be professional, and yield results without placing your business at risk. Social media is an effective tool that can be used to grow your business exponentially. Therefore, social media optimization is relevant and must be included in your business plan for success.
1. Online visibility for any business is achieved in any or all of the following ways;
• The visitor is already pre-informed about your business and makes a more direct search
• Your business website comes up early in a search engine result page
• Your business or company is recommended by someone or another website. These ways are what make up online visibility and drive traffic to your site. Social media marketing provides the opportunity for maximum visibility through all of the methods above.
2. Social media optimization ensures that your business is optimized for the online market and social media. It exposes you to the broadest audience and helps to streamline your visibility to potential clients everywhere. Search engines recognise the results of good social media practice.
3. Social media optimization contributes to higher ranking and recognition by search engines.
4. Social media optimization increase your brand awareness and authority
5. Social media optimization increases leads and conversion. Potential customers are easily
converted from visitors through trust and recognition of your brand authority.
6. Social media optimization increases inbound traffic and reduces marketing or advertising costs.
Ennoble Infotech is proficient across social media platforms like Facebook, LinkedIn, MySpace, and so on. Our strategies for social media optimization include
The main objective behind Social Media Optimization (SMO) is to spread awareness of your brand and business on social media platforms. SMO on social media like Facebook is the most popular and effective way to promote your business globally, due to the maximum number of users. Our SMO experts will facilitate you by adding Facebook like plug into your website, add illustration in your content that increase its likes and clicks, creating a custom URL for your brand.
More than 150 million members, 500+ registered companies are running their business through LinkedIn. LinkedIn is more than social media it is professional networking site and the best platform to promote your business online. A SMO expert will help you to associate building relationship, spread brand awareness, assisting you to be easily found on LinkedIn by target audience also help customers to connect with your business.
If you are not using Google for strengthen your business then you are surly lacking something. GMB is especially designed to facilitate businesses to develop stronger relationships with business experts and customers by allowing them accurate information about their services. With the help of our SMO experts you can set up a business profile with customer cover, create GMB page of your business.
Social media has completely changed the business world. Now it’s more than talking with people. You can make your business account on twitter to highlight your services and attract more audience towards your business. We work on your social media optimization at very genuine rates which include enhance organic traffic, add posts, illustrations, likes, comments, retwittes, and helps your business to promote on locally and globally. We encourage our clients to manage their business on twitter and other social media so that they can get maximum engagement
Instagram marketing is the best platform to promote your business and strengthen your brand name. You can endorse your business through visual and add tags. Our SMO experts will encourage our clients to manage their business on Instagram through innovative and creative ideas. Instagram will rank the most popular image which add more weight age to your business and engage more audience to like and comment on your posts.
Pinterest is an online photo album where you can find ideal target audience to promote your business. This site allows you to set brand awareness and improve brand reputation through advertisement and promotional activities. Image pins can serve as valuable descriptions which can link back to valuable content on your website or other relevant locations you wish to attract your users to. It is much cheaper than other traditional mediums. Our SMO players will help you to boost more traffic to your website which canlead to increase online sales and leads.