Social media optimization (SMO) is the enhancement of brand awareness and traffic to your website. It is the implementation of SMO strategies towards social media marketing (SMM) for your business. SMO and SMM are often used synonymously because their meaning, aim and process are the same.
Social media has moved up from what it used to be in the past to a much larger online market where you can reach an audience interested in your goods and services. Social media optimization refers to the strategies or activities done within and outside your website to allow you benefit from this essential part of digital marketing.
Contrary to what most business owners think. Social media optimization is more than distributing links to various platforms. It is a strategic process designed to be professional, and yield results without placing your business at risk. Social media is an effective tool that can be used to grow your business exponentially. Therefore, social media optimization is relevant and must be included in your business plan for success.