TOP 5 BLACK HAT SEO TECHNIQUES TO AVOID

First of All, What is Black Hat SEO?

Simply put, black hat SEO is the process of prompting a given website’s ranking in search engine result pages by using black hat SEO techniques.

By black hat SEO techniques, we mean those techniques or tactics that violate search engines’ rules and guidelines.

Various Black Hat SEO includes techniques like duplicating the content, stuffing keywords, using spam sites for link building, etc.

Increasing the web traffic and the online appearance of the website in searches is a banned activity. It can result in the banning of the website and is against the search engine rules. If you use these techniques, Google will ban your website. You may see a short-term increase in website traffic with these strategies. But your website may suffer a massive effect as Google will penalize you harshly.

You can protect your site’s traffic by avoiding the techniques mentioned in this blog.

5 Black Hat SEO Techniques You Should Avoid

Want to stay on the safer side while promoting your website’s online presence? Here are some techniques of Black hat SEO you should avoid at first:

Cloaking:

Displaying the alternate content to the consumers and Google searches is Cloaking. For ranking unrelated keywords to their content, websites use Cloaking. For masking the fact that spam sites are spreading spam, they use the techniques of black hat SEO.

• Search results-oriented content customization is not acceptable.
• For instance, it is okay that a mobile website uses different adverts or altered languages based on the location served and makes it easier for the user.
• There are no such rules to keep a check on the cloaking.

If you are unsure whether the activity is allowed or not? Try asking yourself will it solve the problem of the user? If yes, then optimization is permitted.

Fake Redirects:

Pulling a person away from the original link and redirecting to the new URL is redirecting. When preparing a site for relocation or converting the old URLs into a new link, it is one of the popular SEO tools.

Redirecting a user to a different page with the intent to display unique content from what is available on the search engine is redirecting as per the Google search engine guidelines. Whenever redirection is done in this manner, the users get redirected to the redirect target. Instead of redirecting to the destination, the search engine may index the original page.

Therefore, it is also comparable to Cloaking, where the deceptive redirection is visible to both the website visitors and the search engines.

Keyword Stuffing:

Overloading a web page with keywords to make it rank on the search engine is keyword stuffing. These terms keep repeating in the content, and their existence does not seem natural.

No doubt writing the keywords is necessary to make the content rank better on Google, but doing it in excess will degrade its ranking as Google can easily detect artificial stuffing.

Including phone numbers of no use, using the location names that the website targets, and repeating identical words even when not required are some examples of black hat SEO as stated by Google.

Poor Quality Content:

Writing low-quality content is simple and is one of the most popular black hat SEO services.

• Some tools automatically create content with the provided keywords or copy and paste the information from another site and write poor content quickly.
• It makes it hard to provide quality content to websites.
• Google can easily find this type of information because of its 2011 google panda update.

Therefore, it is significant to provide the best quality content for white hat SEO no matter how easily black hat SEO seems. You must avoid using black hat SEO practices. You can easily convert your viewers into customers through high-quality content.

Private Blog Networking:

PBNs are a collection of high-authority websites. For a new or underperforming website, companies require a fast supply of backlinks. For this purpose, they use private blog networks. The main goal of the PBNs is link building and promotion of the content.

These websites are known as link farms because of their structure to benefit from Google’s Page Rank algorithm. You can increase your outreach naturally by offering guest blog posts to credible sources and forums instead of charging for a PBN subscription for long-term SEO benefits.

Why Avoid Black Hat SEO Techniques?

The black hat search engine optimization works like a robot in increasing the domain authority. The question here is, why avoid it? Undoubtedly it can gain results in less time, but they never survived long term.

• Impacts your website’s visibility and search ranking negatively.
• No long-term survival
• Brings a poor user experience

It is because it will fail in impressing the viewers. And due to poor SEO practices, your website will also be penalized. Your website will be unable to recover the website if the search engine algorithm catches it.

Wrapping Up

In short, if you ask for the best option to choose from – white hat SEO or black hat SEO, then the obvious answer will be white hat SEO. The reason is for the long-term existence and ranking white hat SEO is best. Black hat SEO only provides the benefits for the short term that may drag your website in a heavy penalty later. Therefore, these are the top five black hat SEO techniques to avoid.

With years of professional experience, Ennoble Infotech is a white hat SEO digital marketing business. We have helped many organizations to attract good website traffic and sales with our SEO techniques. Contact us today and customize the SEO services package as per your needs. Therefore, these are the top five black hat SEO techniques to avoid.