GA4 vs Universal Analytics – What to Know
According to an announcement made by Google, Universal Analytics is in its final year. It is going to stop processing hits on July 1, 2023 to unlock the ways for Google Analytics 4, or GA4, in short. The whole phenomenon has taken marketers by surprise and erupted mild panic in the industry. Why is this […]
Why Should We Avoid Toxic Backlinks in 2023?
Are you wondering why backlinks are important for SEO? Then, you must note that backlinks help Google understand how popular your website is. The more backlinks you have, the more traffic you will get. But some backlinks can be harmful to your website and are called toxic backlinks. We all know that the quality of […]
Top 6 White Hat SEO Techniques to Drive More Traffic In 2023
Best White Hat SEO Techniques to Drive More Traffic In 2023 Do you want Google to love your website? Then, you have landed in the right place. Though numerous techniques boost the search engine rankings of a website or a blog, people still struggle because they are ignorant of where to begin. Being a blogger, […]
7 Amazing Social Media Trends in 2023 – Approach to Digital Marketing
Social Media Trends for 2023 With the advancement of new digital technologies and the introduction of new features on different social platforms. Social media and digital marketing services are booming in all sectors with lightning speed. And with these new amendments in social media, businesses and people are quickly adopting the new trends in social […]
The Ultimate Guide for NFT Marketing Strategy
Not many people are aware that NFT can be deployed in marketing too. You would be amazed to know that the NFT market grew almost tenfold in two years. (Between 2018 and 2020). Since the first NFT in the year 2014, the NFT market has been growing at a very rapid rate. What’s more, the […]
How to Choose the Best Marketing Channels for Your Small Business?
Choose the Best Marketing Channels These days, it’s next to impossible for a small business to reach the masses. That’s why marketing channels are a necessity. Marketing is undoubtedly an essential part of your business’s success, but you must choose the proper marketing channels to achieve success. This decision can be difficult because there are […]
TOP 5 BLACK HAT SEO TECHNIQUES TO AVOID
It is no secret that the reputation of the site is a prominent aspect. It is what matters the most when it comes to ranking higher in search results. Web traffic and content quality are the two pillars on which the website’s reputation depends. But do you have any idea that poor SEO practices can […]