How to Choose the Best Marketing Channels for Your Small Business?

Choose the Best Marketing Channels

These days, it’s next to impossible for a small business to reach the masses. That’s why marketing channels are a necessity. Marketing is undoubtedly an essential part of your business’s success, but you must choose the proper marketing channels to achieve success. This decision can be difficult because there are so many options, and each one requires an investment in time and money. The most preferred marketing channels for small businesses are the ones that will bring you more leads, more clicks, and increased sales, such as landing pages.

Remember that choosing the proper marketing channels will help you reach your target market, allowing you to track results. You will see which marketing channels work for your business and which are not worth your time. A Small Business owner, entrepreneur, or marketer with a limited marketing budget does not have the luxury of being able to use every marketing channel. Using too many marketing channels can lead to an unfocused strategy, which may hurt your conversions and sales. To help you choose the best social media channels for marketing, here are some tips:

Define Your Business Goals and Objectives

The first step to choosing effective digital marketing channels for your small business is to define your business goals and objectives. Do you want to enhance your sales, grow brand awareness, or drive more traffic to your website? Once you’ve established these targets, you can begin brainstorming marketing tactics to help you achieve them. For example, if you want to drive more traffic to your website, you may consider advertising in an email newsletter or on a reputable blog site.

If your goal is to increase awareness about your brand, consider partnering with a famous blogger for a contest giveaway or sponsoring an event in your community. Once you’ve defined some clear objectives, it’s time to determine which channels would be most effective in helping you get there.

Establish a Baseline

The second step in determining what online marketing channels you should use is to establish a baseline of your current performance. The simplest way to do this is by looking at where your traffic is coming from currently. You can find this information in Google Analytics under the Acquisition tab. Once you enter the Acquisition overview, click on All Traffic and then Channels. This will give you a breakdown of where your traffic is coming from, broken down into six major categories: organic search, direct, referral, social, email, and others. You may also see additional categories like display or paid search, but we’ll focus on the primary six.

What’s important here isn’t just the overall numbers but how much each channel contributes to your overall traffic. For example, organic search and social are driving the most traffic while email and referral are the least. Taking note of these numbers will allow you to determine which channels you have an opportunity to improve upon and which ones you’re already doing well with. By establishing this baseline, we’ll be able to accurately measure our progress as we begin implementing new marketing tactics throughout our business.

Determine the Target Audience

Defining your target audience is vital in determining the best marketing channels to reach customers. For example, if you’re selling children’s clothing, Instagram marketing might not be the best fit for your business because most Instagram users are 18 and 34. This means Instagram marketing would be less effective for your business than Facebook, which has a much broader user base.

On the other hand, Snapchat has a much younger demographic than Instagram; more than 50% of Snapchat users are between 18 to 25 years old. If you’re selling products or services targeted at this age range, Snapchat should be on your list of marketing channels to explore.

It also helps you decide where to advertise both online and offline. For example, many small businesses succeed with local advertising in print publications than online ads because their target audience reads more traditional media sources like newspapers and magazines.

Research the Different Types of Marketing Channels

Before deciding which business-to-business marketing channels or vice versa are best for your small business, you need to know what types of marketing channels are available. In general, there are three broad types of marketing channels in marketing management:

1. Owned media

2. Earned media

3. Paid advertising

1. Owned Media – Owned media is any content your brand creates and distributes on its own without paying for placement on third-party sites. This includes videos produced by your company, blog posts written by your employees, social media posts created by your team, and websites you own outright.

2. Earned Media – Earned media refers to the coverage you get from other sources, like press mentions in traditional media outlets or shares on social media platforms. This kind of media is earned rather than paid for or owned, so it can be tougher to come by than the other two types.

3. Paid Media – Paid media is anything you pay to gain attention and reach new audiences. This can include ads in print publications or online and promoted social media posts or content distributed through influencers who get paid to share that content with their audiences.

Final Thoughts

Ennoble Infotech is a trusted brand and channel marketing agency having expertise in managing business marketing channels, enhancing brand visibility, and increasing client base. We are experts in helping your business reach the pinnacle of success by offering dedicated online promotion services. Our services include Social Media Marketing (SMO), Search Engine Optimization (SEO), Pay Per Click (PPC), Display Marketing, Digital Marketing Services, YouTube Marketing, Email Marketing, and Mobile App Development.

We have skilled professionals who work with dedication to provide you with the best solutions for your business. We make use of the latest tools and technology to offer you the most effective strategies to help your business grow rapidly. You get customized marketing plans suited best to your business needs and budget with us.

Don’t forget to get in touch with our experts anytime at sales@ennobleinfotech.com