META DESCRIPTION – Meta description is a snippet of a web page content that is displayed in the search results. The content of a Meta description is designed to entice your audience and guarantee higher click-through rates. It presents a competitive advantage hence must be professionally done.
TITLE TAGS – Title tags are essential for search engine optimization. Each web page should have a title tag that is keyword rich, unique, and descriptive. Users can see your title tags in search engine organic results and paid ads. Therefore they should contain modifiers such as ‘reviews’, ‘guides’, ‘best’ and so on that are precise and descriptive.
URL – Most search engines give more relevance to the first three to five words in a URL. URLs are recommended to stay short and precise because they rank better this way. Long and uninteresting URLs should be avoided. Using a hyphen is also easily understood by the search engine than using an underscore.
IMAGE OPTIMIZATION – When other factors of on-page optimization are effective in boosting traffic, the next SEO practice is optimized images. Visual content can be optimized to engage your visitors and increase time on site. Alt tags or Alt titles carry a brief description of the image and are used by search engine web crawlers to identify the image. An appropriate Alt tag increases the relevance of the image to the search engine.
UNIQUE CONTENT – Content on web pages is quite broad. Content optimization is a large part of on-page SEO and ranking for search engine results. Content should be keyword rich, informative and useful to the reader. The keywords ensure that the web page is considered relevant by search engines in a related query. Therefore, a lot of factors are also involved in content optimization. They include headers, sub-headers, structure, professionalism, grammar and much more.
INTERNAL LINKING – Adding multiple links on pages can strengthen your website. Inter linking helps your audience to stay on your site by providing further options. These internal links gives relevancy to your keywords and helps to improve the crawlability of your website. Google crawls websites by following links, internal and external, and give rankings accordingly
WEBSITE LOAD TIME – What if your user face trouble to load your website? I am sure he or she will find another website that will take lesser time. This is the reason you will get less traffic and your Google ranking will also get affected. The faster your website loads, the more engagement you’ll receive for this you need to contact a SEO expert.
BROKEN LINKS – Broken links are the dead hyperlinks which are not in existence anymore on Google search engines. These broken links may damage your reputation online and affect your Google rankings.SEO experts will help you to highlight those broken links and fix them again.
SITEMAPS – A site map is a file where you place all your information about the content, pages, illustrations etc. Google can easily read these files intelligently and rank your website accordingly. A sitemap according to significance, make your website more reliable.