We take our experience to the pharmaceutical sector, helping organizations to implement digital strategies in Marketing.
Digital strategies open a direct communication path between companies, patients and health professionals, enabling the opening of a new communication frontier between companies and their stakeholders.
This is in particular why it is becoming essential for the sales forces to equip themselves with simple and intuitive tools that facilitate commercial activity and thus allow better performance.
Tools such as CRMs allow pharmaceutical representatives, whose role remains essential in the field, to report and pool data concerning the point of sale visited or pharmacovigilance information. They also allow sales forces to strengthen their performance by having a global view, in real-time, of the actions carried out by the teams in the field.
With regard to merchandising in points of sale, digital technology has become a real asset in improving the marketing strategy deployed by a pharmacy allowing, among other things, a better organization of the point of sale, for an increase in sales and a gain in productivity. The dialogues between the laboratory and the pharmacy are also more fluid.
Pharmaceutical promotion, and in particular medical examinations, is the main vector for the dissemination of digital culture within pharmaceutical groups. The decline in the number of medical visitors and the reduction in promotional budgets are indeed promoting their “digital transformation”, because it is primarily the marketing-sales teams who see digital as an opportunity to gain in productivity, offset the significant drops in VM staff and pursue a strategy of presence with healthcare professionals. However, digital culture is only gradually spreading among laboratory staff.