In recent years, digital media has become part of consumers’ daily lives. Users not only use the internet for work or entertainment but also use it to resolve any type of business-related question. All the information that exists around a brand will make the user more or less willing to become a final consumer, so a digital marketing strategy will be essential to improve the image of the brand and increase its visibility.
In addition, the consumer is no longer a passive user who receives information from brands without “questioning”. Currently, it is informed and compared before making any purchase decision.
To give you a visual idea, imagine that the Internet is like a large shopping center and that each of the websites or social platforms on the Internet are the showcases of this center.
Surely you want your shop windows to be visible, right? To get them to be seen by users, you have to improve your visibility through the relevant tactics and strategies that Digital Marketing provides us.
Having a good online presence, developing a coherent strategy, correctly managing your Social Networks and being participatory in your community, can facilitate the increase in conversion of potential customers. So that you can see it a little more clearly, we leave you with some very significant figures:
• 52% of companies have gotten customers through Social Networks.
• Over 40% of brands receive friend requests on LinkedIn.
• More than 50% of brands have increased their budget for Online Marketing.