Ennoble Infotech is a new-age digital market company that helps businesses building a strong brand and generating the maximum ROI with its result-oriented internet marketing solutions.
4th Floor, Tower-A, Bestech Business Tower, 402, Parkview Residence Colony, Sector 66, Sahibzada Ajit Singh Nagar, Punjab 160066
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About Locksmith & Repair Services Dubai
Locksmith & Repair Services Dubai is a UAE-based local service provider specializing in multiple on-demand solutions, including car lock repair, key replacement, shoe repair, watch repair, stamp making, access card duplication, and photo studio services. Their goal is to deliver fast, reliable, and affordable repair and duplication services to local customers while driving more store visits, direct inquiries, phone calls, and WhatsApp messages through digital ads.
When Locksmith & Repair Services Dubai approached us, their campaigns faced multiple issues:
✅ Poor Campaign Structure – Previous campaigns had mixed services(e.g., locksmith + shoe repair + photo studio) bundled together, leading to irrelevant ad placements and wasted spend.
✅ Inaccurate Conversion Tracking – The account showed inflated conversions that didn’t represent actual leads, calls, or store visits, making optimization difficult.
✅ High CPC & Cost per Conversion – Ads were running without proper keyword segmentation, targeting, and ad copy optimization, which resulted in a higher CPC and low ROI.
✅ Limited Local Relevance – Ad groups were not mapped to service-specific URLs, which reduced ad relevance, CTR, and overall performance.
After restructuring and relaunching the campaigns with a focused PPC strategy, the business saw clear improvements in performance and ROI:
from AED 16 to AED 7 within just 15 days of launching new campaigns.
optimized conversion actions to track phone calls, WhatsApp messages, direct inquiries, and store visits.
by targeting specific ad groups with relevant service URLs and optimized ad copy.
through keyword refinement, ad relevance improvements, and negative keyword filtering.
campaigns started driving consistent calls, WhatsApp leads, and walk-ins within 3–5 days of launch.
Google Ads
Here’s how we optimized their PPC campaigns:
paused underperforming campaigns and launched two new campaigns with limited but best-performing keywords.
audited and corrected conversion actions to ensure accurate tracking of calls, WhatsApp messages, and store visits.
mapped each ad group to specific service URLs, boosting relevance, CTR, and Quality Score.
removed high CPC and low-performing keywords; added geo-based negative keywords to prevent irrelevant clicks.
created new ad copies tailored to locksmith, repair, and duplication services to attract local intent-driven customers.
monitored performance, CTR, and CPC, and refined targeting for continuous improvement.
By restructuring campaigns, refining targeting, and fixing conversion tracking, we delivered lower costs, higher-quality leads, and stronger ROI for Locksmith & Repair Services Dubai. This case study proves that even for local service businesses, a properly structured PPC strategy can drastically improve efficiency and results by generating phone calls, WhatsApp leads, store visits, and direct inquiries.
👉 Do you run a local service business that needs more calls and walk-in customers? Get in touch with us to see how our Google Ads & Local PPC expertise can help your business grow profitably.
